Augmented Reality used effectivley
Augugmented Reality or 'AR' is an amazing bit of creative software that can blend reality with virtual reality. It shows how technology and some creative thinking can expand our landscape into new frontiers.
The basic requirements to enjoy AR are a computer with a webcam and the specially configured printed symbol page that you can run out in most laser or inkjet printers. That's it, all the hard work is done by the code. The wow factor kicks in when you hold the paper up to your webcam. Instantly you'll see how the webcam recognises the printed symbol and blends the 'virtual' with 'real'.
Below is a great youtube video, showing the early stages potential of AR.
Great idea but how can this be used in the commercial world?
One company that has used AR technology to great effect are USPS Delivery services. By using AR technology on their website, they have helped increase the users experience and fulfilled a problem that UPS customers may have.
"What size envelope or parcel do I need for my delivery?"
Check it out at https://www.prioritymail.com/simulator.asp. Follow the steps on the right to print out the necessary symbol and voilà, your very own minority report!



