Case Study:PATTERSONS

Background

Pattersons are one of the South West’s leading Bar, Cleaning and Catering suppliers. Based in Bristol, established in 1889 and still owned by the Pattersons family, it currently sells the trade over 12,000 products online and through regional distribution centres.

Our challenge

Initially CompanyX were asked to refresh the Pattersons identity (see case study work) in time for their move to new headquarters. It was clear during this time that their website was also in need of updating, and we were asked to come up with some alternative ideas of how the site could work more effectively.

Our role was to research, concept, consult and project manage the new approach, the site architecture, functionality and all of the back end development. The look and feel of the site was developed by the Pattersons inhouse design department. 

Features

– Full integration with stock management
– One database avoids duplication of tasks
– Secure account area (on contract)
– Secure credit card area (retail)
– Unique customer pricing structure
– Multiple delivery location control
– Head office regional budget control
– High SEO content for better response
– Fully functional CMS
– In-depth analytics tools

We proposed to extend the stock management system to integrate with the website and a CRM system. We also suggested that the majority of the ‘day to day’ ordering could be managed by the customers themselves, freeing up the sales team to develop key accounts.