Pattersons

Pattersons are one of the South West's leading Bar and Catering suppliers. Initially after simple brand development, CompanyX have since delivered a new fully integrated website, van livery and stationery.
Our task was to understand and evaluate the exisiting brand and reccomend a new approach that would be implemented on all it's communications in the future.

By researching the brand we discovered that it wasn't a case of 'out with the old and in with the new' more of a quick polish. Our findings quickly established that customers and employees identified with the colours and square icon of the old brand but found the logo type old fashioned.

The result is a new brand that retains all the heritage of the old brand but with a contemporary logo type.

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