This has to be one of the most amazing examples of how best to promote 3D technology without wearing silly glasses.
Read moreFantastic use of 3D
Know your memes from your nonos
LinkedIn used for sales prospecting grows 47.8 percent
CompanyX are proud to announce the addition of 3 very exciting new clients. One is a large manufacturer in the South West that needs a new brand identity program including new website and marketing support. The other 2 new arrivals are both charities, one promoting and providing micro-finance for communities in the developing world, the other a new organisation that needs a brand to promote non-profit sports activities to vunerable members of the community. Both require a new web strategy. More details to follow.
New Business wins for CompanyX
This article first appeared in the Guardian 08.04.10 http://www.guardian.co.uk/technology/blog/2010/apr/08/iphone-advertising
Apple is taking on the might of Google in the digital advertising industry, hoping to see-off the search engine giant's attempts to build a powerful position in the burgeoning mobile advertising market.
The move, however, is unlikely to thrill Apple's mobile phone network partners, such as O2, Orange and Vodafone in the UK, as it looks set to undermine their own embryonic attempts to try and grab a slice of the mobile ad pie.
Unveiling the latest version - OS 4 - of the software for its highly successful iPhone, which finally brings multi-tasking to the device, Apple boss Steve Jobs also announced the launch of iAd.
The new mobile advertising platform is designed to allow iPhone app developers to create in-app advertising. Currently anyone who clicks on an advert in a downloadable app is bounced out of it and onto the advertiser's webpage. As a result, Apple reckons many users are put off clicking on adverts. In contrast, iAd will allow full-screen video and interactive advertising content to be served within an application. The adverts are dynamically and wirelessly delivered to the device. Crucially, Apple will sell and serve the adverts and developers will receive 60% of their iAd revenue. The videos, by the way, are of course in HTML5 and not Adobe's Flash which Apple is still waging war against.
Read moreApple takes on Google
Chris Street gives CompanyX his take on how to make Social Media work for you
One of the toughest challenges facing marketers, based on the conversations we have with our clients, is not only of how to utilise social media tool and techniques to benefit their businesses, but also how to integrate social media into traditional marketing campaigns.
Integration appears to be an issue. We think the subject should be tackled slightly differently.
Consider making social media a key platform for all marketing messages, rather than sitting it on top of traditional marketing hierarchies
Maybe a more productive way to tackle the issue of incorporating social media tools into the marketing mix is to consider making social media a key platform for all marketing messages, rather than sitting it on top of traditional marketing hierarchies.
Read moreGetting Social Media to work for you
Augmented Reality has been around for some time now. You only have to read the tech blogs or 'Wired' to read all the hype about how it's going to change the world and turn our everyday lives in to something similiar to the sci-fi film Minority Report.
Well, I hadn't seen anything that actually made me think "that's a great way to use AR". Until now.
Read moreAugmented reality put to good use
CompanyX's very own Jo and her band 'The Redhillbillies' are supporting the mighty Wurzels on Friday 12th March at Double Tree Hilton Cadbury Hotel in Congresbury. Like to drink up thy zider or enjoy the lesser known 'Peter Crouch in Lederhosen'? Tickets £15. You know you want to.


