The Bay Tree New Packaging

CompanyX were asked by The Bay Tree Food Company to redesign their packaging including jars, bottles, gift sets and plastic pouches containing their best selling cooking sauces. These sauces had been a particular problem in the past due to a wide range of product consistencies which led to a haphazard shelf display.

For the repackaging project CompanyX commissioned a researcher to fully investigate what The Bay Tree customers really thought of the company, the products and the existing brand. From these findings CompanyX presented a whole series of concepts until a clean, simple and stylish approach was chosen to be developed. These concepts were shown to a section of the same research group and staff alike.
CompanyX designed and developed a card outer (pictured) which not only stylishly reveals the product but also allows for uniformity of display on shelf.

“CompanyX really approached this project with gusto, realising how important it was to us as a business. Presenting packaging ideas that will work for over 100 products to strong minded people can’t have been easy, but they did it brilliantly!”

Lucie Lewis, Co-Founder The Bay Tree Food Company, Somerset