Social Media
Know your memes from your nonos
LinkedIn used for sales prospecting grows 47.8 percent
Chris Street gives CompanyX his take on how to make Social Media work for you
One of the toughest challenges facing marketers, based on the conversations we have with our clients, is not only of how to utilise social media tool and techniques to benefit their businesses, but also how to integrate social media into traditional marketing campaigns.
Integration appears to be an issue. We think the subject should be tackled slightly differently.
Consider making social media a key platform for all marketing messages, rather than sitting it on top of traditional marketing hierarchies
Maybe a more productive way to tackle the issue of incorporating social media tools into the marketing mix is to consider making social media a key platform for all marketing messages, rather than sitting it on top of traditional marketing hierarchies.
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