Rethinking our Purpose identity

I've literally just done this.

It's quite a challenge to get a logo identity to try and sum up the point of 'us' and humanity in general. But broadly that was the gist of the brief for the latest in the 'Rethinking' series for Flare in Brussels. The awful war in Ukraine has focussed attention on quite how far from perfect the world has become (to say the least) and 'Rethinking our Purpose' aims, through a series of discussions and workshops, to navigate a more positive pathway for high level decision makers and those in power, not only in Brussels but beyond.

The chosen logo is aiming to demonstrate positivity with its forward, dynamic momentum moving upwards. The interlocking arrows suggesting collaboration and interdependency.