Project title: Branding for The Bottle Yard Studios second site TBY2.
Good things happen in the dark. This was the principle behind the branding of TBY2, The Bottle Yard’s £12m brand new state-of-the-art second TV and film studio facility, offering three premium quality sound stages available for bookings from Autumn 2022. The brightly coloured shape - using the same lime green of the main Bottle Yard logo - suggests an illuminated doorway in the dark, where exciting stuff is going on inside.
It was really important to give the new site its own personality while retaining a connection to the main Bottle Yard site down the road. By using the main site's initials in isolation, we instantly created that connection along with a visually compact wordmark that can either be used with or without a strapline. The additional superscript '2' highlights the far larger sound stage offering and even gives us the potential to easily add new site variations in the future (e.g.TBY3, TBY4).
Graphic design, art direction, branding